Strategic Advisory
Commerce. Policy. Possibility.

Invicta Strategic Advisory is the consulting arm of Invicta Wines & Spirits, offering bespoke guidance at the intersection of international trade, market intelligence, and business diplomacy.
The advisory desk is led by Karyna Balabatko, Partner at Invicta Wines & Spirits, with over 10 years of experience in international wine trade and cross-border commercial strategy. She holds a degree in Economics and Geography from University College London (UCL) and specialises in navigating the intersection of commerce, policy, and global markets.
We operate as a boutique consultancy with deep sector expertise and a panoramic view of how trade, regulation, and private enterprise intersect.
Our work spans:
We advise across commercial, institutional, and policy contexts — helping partners build strategic clarity, align interests, and operate confidently in global markets.
Market Strategy
Designing go-to-market plans, adapting offers, and building presence in new regions.
Commercial Diplomacy
Advising public and private actors on trade missions, stakeholder alignment, and public-private partnerships.
Intelligence & Positioning
Providing analysis, policy context, and insights to support investment decisions and portfolio design.